A collaborative design project with one other designer to create a new, unique product in the Swift Industries product line.

The goals of the project:

• an everyday, utilitarian tote bag that is as at home on the bike as it is on your shoulder around town

• sized to fit a standard bicycle basket

• made out of durable, outdoor fabrics

• simple design with useful, easily understood features

• design aesthetic that fits seamlessly into the Swift Industries line

• price point: $120

(Photography by Eric Wilkins)