The main objective of this project was to take an existing product, the Venture, and update it to match the new aesthetic and materials of the High Above brand. I successfully met these goals while creating a stylish and super functional product that calls back to the previous Venture model.

The goals of the project:

• take an existing product and recreate it to match the current, more cohesive design language of the brand with the Supernatural Pack as the new flagship product (clean lines, darting for shape and volume, more lightweight and technical fabrics, intentional and smart features)

• maintain some of the major design elements of the original Venture hip pack (flap shape, general body shape, closure hardware, internal pockets, etc.)

• update the waist strap design to be more functional and comfortable

• incorporate the fabrics and materials that coincide with the brand’s visual identity

• price point: $200